Ngaleafrica : Customized Software Development

Overview : NgaleDMS

The Ngale Direct Marketing System (NgaleDMS) is used in the Insurance industry and provide marketing users with the tools required to support campaign planning, profitability tracking and reporting processes.

Where campaign information is probably currently scattered across multiple unconnected systems, campaign information is now accessible from a central system which connects to one another.

This system allows users to:

»	easily plan and forecast campaign performance;
»	facilitates in the evaluation of campaign results;
»	saves time by minimizing manual duplication of information data input;
»	decreases the possibility of human error due to duplication;
»	and improves strategic decision-making.

Multiple Benefits

»	Demonstrate Campaign results by standardizing and automating campaign financial reports
	•	Improve strategic campaign planning
	•	Allow consistent analysis of projections and results
»	Integrate all campaign financial data into a single environment
	•	Eliminate potential discrepancies and loss of data that may be distributed in multiple systems and handled by multiple users
	•	Have critical financial information always available from one source
»	Reduce manual data collection, entry and formatting needed to produce reports
	•	Save time and reduce errors from manual reporting
	•	Enable marketing people to invest their time in more productive activities

* This solution is customised according to a company's internal workflow systems

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